A e-Learning platform offering different courses and certification. The website have overall courses from educational to extra curricular.
Company
Autographic Technologies
Year
2022 (7 months)
AIM :
Designing a product to cater multi faceted education universe that will be user friendly and easily accessible which will act as one stop solution to the field of education
PROBLEM STATEMENT:
• Confusion related to the content
• Unauthenticated certification
• Costing
• Visual Design
• Comparison with the Competition
OBJECTIVE :
• 1 stop solution for the entire education universe
• Highly multi faceted Education Product.
• Multi-faceted Education Business product.
• Learning Management System – learning modules
TARGET AUDIENCE :
• Teachers
• Students
• Young Professionals
• Parents
Product Outcome :
Website Design
Font Size and Type :
Literature Review
While designing an ed-tech product, I studied the market competition, different existing ed tech products, different courses available in the market, different types of finance options, different types of subjects, upcoming trends in the market, new technologies, statistics, etc.
Online Education
The concept of education is changing over the past few years. Traditional classrooms are converting into online education. It is not necessary to attend traditional classes or regular classes to learn skills and courses. With the invention of new technologies and the use of the massive source called the internet, it becomes easier to learn anything from anywhere. Online education is a flexible mode of education that caters to any kind of learning using internet and smart technology gadgets. Online education gives opportunities to students to learn from the best of best educators from all across the world easily. Online education is becoming more attractive method of learning for the students and professionals for its exciting method for instructional delivery in the global market society that runs on a 24/7-hour schedule because of the flexibility provided. With the upcoming technologies and gadgets available in the market, students are usually preferring online education to have varied knowledge about the field which they are perceiving.
The Covid-19 pandemic affects all the sectors of livelihood. Due to the lockdown, students were not able to attend a traditional classroom that falls a negative impact on their studies. So, the educational authorities decided to start online classes for the students so that their studies can be continued. This kind of educational crisis attracted students to more online education. Online education comprises audio, text, video, animations, chats with tutors or mentors, and virtual training that is given by the teachers to the students. These are the methods of conveying the skills and knowledge to the students so that they can become professionals in their fields. Online education is invented for students who are deliberate to learn new things but are not able to attend regular classes or due to some circumstances they cannot continue their studies. Also, for the students who wants to gain more information other than their regular curricular. One of the important features of online education is learning at own pace. As, every student has a different mindset and different ability to grasp knowledge and skills. During classroom education, it becomes hard to grasp all the things for those students who are not able to understand the topics quickly. During online education, students have the option to learn at their own pace and ability.
Education Future :
The concept of education is changing over the past few years. Traditional classrooms are converting into online education. It is not necessary to attend traditional classes or regular classes to learn skills and courses. With the invention of new technologies and the use of the massive source called the internet, it becomes easier to learn anything from anywhere. According to a survey many students are enrolling in higher-level studies or diploma courses and one would not believe that 30% of students are pursuing these courses through online education and they find online education more effective and time-saving than the traditional education method. Online education results in sensible choices whether one are a student or a working professional. As a working professional through online education, one can sharpen oner skills and become more professional in oner field without affecting oner current job. Thus, the positive response of online education can make it the future of education.
Market Competition
The growing and maturing edtech industry encompasses any and all technology that facilitates learning for kids and adults. That includes classroom assessment tools for teachers, education-specific fundraising sites, reader-adaptive ebooks and more. In 2018 alone, American edtech companies raised $1.45 billion —an all-time high that tied 2015 investment levels. In 2018, though, investors concentrated on a smaller number of firms, which is a sign that clearer industry leaders are emerging. Still, the future of edtech remains in flux. As per rating and survey conducted in 2022 there are few companies which are listed as top 20 edtech companies in India. Following are the companies.
BYJU’s
BYJU’S is an Indian multinational educational technology company, headquartered in Bangalore. It was founded in 2011 by Byju Raveendran and Divya Gokulnath. As of December 2021, BYJU’S is valued at US$22 billion and has over 115 million registered students. BYJU’S’ app was developed by Think and Learn Pvt. Ltd, a company which was established by Byju Raveendran, Divya Gokulnath and a group of students in 2011. Byju, an engineer by profession was coaching students in mathematics since 2006. The company focused on offering online video-based learning programs for the K-12 segment and for competitive exams.
Vedantu’s
Vedantu is an Indian online tutoring platform launched in 2014 based in Bengaluru, India. The company was launched in 2014. Its name Vedantu is derivative Sanskrit words Veda (knowledge) and Tantu (network).[citation needed] The organization is run by IIT-Alumni Vamsi Krishna (Co-founder & CEO), Pulkit Jain (Co-founder & Head of Product), Saurabh Saxena (co-founder) and Anand Prakash (Co-founder & Head of Academics). Earlier, the team founded Lakshya, which was acquired by MT Educare, (a subsidiary of Zee Learn) in the year 2012.
It primarily provides services to students from Grades 4 to 12 of Indian Certificate of Secondary Education (ICSE) & Central Board of Secondary Education. Currently the company’s primary business is live online tutoring in STEM, Hindi, English, Sanskrit, German, French, Environmental Science and Social Science. It uses a White Board Audio Video Environment (WAVE) method for their 1-1 student teacher live sessions. It provides test preparation courses for Indian Institute of Technology Joint Entrance Examination (JEE) Foundation, National Talent Search Examination (NTSE), National Eligibility cum Entrance Test (NEET) and Problem Solving Assessment (PSA). In January 2022, the company joined Byju’s, Simplilearn, Unacademy, and upGrad became one of the founding members of IAMAI’s India EdTech Consortium. In March 2022, it launched W.A.V.E 2.0, an interactive platform that aims to support Artificial Intelligence/Machine Learning.
This website and contents are of the ownership of Autographic Technologies. May be subject to copyright.
Learnings
User experience
Understanding Users
User Research
Market Analysis
User Interface
Software
Adobe XD
Figma
Adobe Photoshop
Adobe Illustrator



